Still feel "meh" about QR codes for print marketing. They'll probably end up a fad like :CueCat.
May 25 2011, 1:49 PM
I think these QR codes will end up being just a fad. You're shutting out everyone who doesn't have a device with a camera and QR code reader. Short URLs would be much better.
I tried out this QR code and the experience wasn't so hot. For starters, the landscape video would only play in portrait mode inside the QR app and, when the video ended, there was no where to go from there. But, that experience will probably get better over time. What would it take for these to catch on? Integrating QR code decoding at the OS level is key. Now that would give it a fighting chance.